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Other games that were often searched for explicitly included PUBG Mobile, Minecraft, Free Fire, Clash Royale, Free Fire, and Ludo King.ĭata.ai's report highlighted that despite years of using the App Store to find games, consumers are still at a loss of what keywords to use for specific searches. Roblox was the most searched for keyword in Germany, Mexico, and Thailand. The most specific searched for mobile game in 2021 was Roblox which appeared in the top three search terms in 10 countries. Non-specific keywords revealed a regional split, with western countries’ searches yielding casual and hypercasual games, such as Project Makeover, Hair Challenge, and Subway Surfers, whereas APAC markets preferenced 'core' games, such as Battlegrounds Mobile India and Honor of Kings/Arena of Valor. Casting an eye on app store optimisation, data.ai has highlighted the most searched words consumers use to find mobile games on the iOS App Store in 18 countries in its State of Mobile Gaming Report 2022.ĭata.ai highlighted that non-specific searches, such as 'game', 'games', or 'gaming', appeared very frequently across the countries analysed and ranked in the top three searched terms in eight countries.